American Eagle Outfitters wanted to be the most inclusive pride float of all, but they couldn't invite every one of their fans and customers to join the party. So we brought the party to them.
Their float at New York Pride was live streamed to 100,000 fans in real time, with every view count number adding to donations for American Eagle's partnership with the It Gets Better project. Live streamed from every angle, we created American Eagle Outfitters most inclusive float at New York pride, and gave fans all over the world the opportunity to ride with pride. #WeAllCan.