Creating the world’s most inclusive Pride float.
ROLE: Senior Creative
Concept development, art direction, post production and delivery.
Concept development, art direction, post production and delivery.
American Eagle Outfitters wanted to be the most inclusive Pride float possible, but the reality was that not everyone in their community could physically be there to take part. The challenge was finding a way to extend that moment beyond the street and into the lives of people watching from elsewhere.
Ride With Pride turned the Pride float into a shared social experience. By live streaming the float from multiple angles, fans around the world were invited to take part in real time, with every view contributing to donations for American Eagle’s partnership with the It Gets Better Project.
Rather than treating social as amplification, the idea used it as access, allowing the audience to actively participate in the event and its purpose, not just observe it. The experience reframed the float from a one-off activation into a collective moment driven by inclusion and community.
The campaign reached over 100,000 viewers live, generated meaningful engagement around Pride, and positioned American Eagle Outfitters as a brand that understood how to use social platforms to open up real-world experiences to a wider audience.