Supercell wanted to celebrate the 8th birthday of Clash of Clans, despite the world being in lockdown.
The idea was sparked by the insight that die-hard Clash of Clans fans know everything there is to know about the game, so we created the world's first live action gameshow which gave them a platform tto brag about it.
The idea was sparked by the insight that die-hard Clash of Clans fans know everything there is to know about the game, so we created the world's first live action gameshow which gave them a platform tto brag about it.
Hosted by a special party version of the Clash of Clans King, the show was created with live motion capture and recorded in real-time via Zoom across four global locations: London, Helsinki, New York and Los Angeles.
The show pitted Supercell's biggest influencers against the Clash of Clans community managers as the Party King grilled them with tricky and funny questions whilst bringing live Clashy mayhem, guitar riffs and outburst of song in a battle to crown the King of Clash.
RESULTS
The video received over 1.5 million views in the first week and picked up content awards from The Drum.
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The Drum Social Buzz Awards: Most Innovative or Creative Use of Content [Shortlist]
The Drum Content Awards: Best Use of Live Video [Winner]
The Drum Content Awards: Best Interactive Entertainment Content Campaign [Winner]
The Drum Digital Industries Awards: Content Marketing Agency of the Year [Winner]
The Drum Digital Industries Awards: Agency of the Year [Shortlist]
The Drum Social Buzz Awards: Most Innovative or Creative Use of Content [Shortlist]
The Drum Content Awards: Best Use of Live Video [Winner]
The Drum Content Awards: Best Interactive Entertainment Content Campaign [Winner]
The Drum Digital Industries Awards: Content Marketing Agency of the Year [Winner]
The Drum Digital Industries Awards: Agency of the Year [Shortlist]