The online League of Legends community can often be a toxic place for new and existing players. But when the community come together from behind their screens to live events, it becomes clear that they're all in the same league when it comes to what they really love.
League of Legends.
During this year's MSI season held in London, we took to the arena to create a campaign which celebrated the positive side of the community, by shining a light on real community members attending the events and their unique stories on how League of Legends has played a big part in their lives, from engagements, to mental health and making new friends.
League of Legends.
During this year's MSI season held in London, we took to the arena to create a campaign which celebrated the positive side of the community, by shining a light on real community members attending the events and their unique stories on how League of Legends has played a big part in their lives, from engagements, to mental health and making new friends.
The #OneLeague campaign grew to live across social, inside the League of Legends game home page, a microsite and on digital billboards across London and outside the MSI arena.
#OneLeague become an ongoing movement which Riot Games continues throughout their live events, the League of Legends ecosystem and brand.
#OneLeague become an ongoing movement which Riot Games continues throughout their live events, the League of Legends ecosystem and brand.
