Opera GX's brief was to get mainstream gamers to ditch their default browsers in favour of Opera GX, a browser tailored for gaming.
Embracing Opera's irreverent, distinct and anti-boring personality, we cast renowned comedian and actor Eric Andre to shake up the perception of typical boring and problematic browsers.
By taking an axe to them and burying them in a body bag.
Embracing Opera's irreverent, distinct and anti-boring personality, we cast renowned comedian and actor Eric Andre to shake up the perception of typical boring and problematic browsers.
By taking an axe to them and burying them in a body bag.
TEASER
We teased the campaign on Halloween with a dishevelled Eric declaring default browsers f*cking terrifying.
ONLINE
Bury Boring lived across digital and social and went on to become Opera GX's brand identity including an in-browser skin modified with an Eric Andre Bury Boring mod.
ENGAGEMENT
The campaign received mass coverage and press, with the community and brand pages publishing their own memes, content and reactions to Eric and Bury Boring.
Director: Dan French
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Ads of the World: Editor's Choice
Ads of the World: Editor's Choice