Farfetch's brief was to reposition the brand from an expensive boutique to a convenient gift shopping destination. The challenge lied in their high-end products being expensive to splash out on as gifts.
Taking the idea of gifting to new extremes, I created the platform #GiveItLiveIt, born from the insight that consumers are more willing to spend on experiences over products because experiences equal stories.
And stories equal priceless value.
And stories equal priceless value.
The campaign platform connected the unique experiences you could have together with the items you bought; from gifting a pair of shoes for your next girls night out, or diamonds for yourself to feel like a boss.
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A gift generator on the Farfetch homepage helped the gifter find the perfect gift based on the unique interests and personality of the person they were buying for.
