When Napster relaunched in 2023, they wanted a complete brand refresh from art direction to tone of voice and values. The challenge was to convince consumers that Napster's new multi-platform offering really knew the score and were no longer the 90s website that famously flogged music.
I rolled out a fresh rebrand across all of Napster's social media channels, including concepts that united and connected fans closer with the artists they know and love, a new tone of voice with artistic expression and knowledge at its core, and a revamped suite of serialised content with a vibrant art direction that put pop culture and fan experiences front and centre stage.
