Rimmel

Live The London Look

Evolving Rimmel from beauty content to cultural moments to engage younger audiences.
ROLE: Creative Lead

At Rimmel's always-on creative agency, we were tasked to evolve the brand and move with millennial and Gen-Z consumers. Our brief was to transform our typical, always-on beauty content into richer activations which engaged younger customers.
Our approach was to build stories which created mass FOMO; from getting the London look to living the London look. We rolled out multiple brand activations and campaigns tied to product launches over a year long period across nearly every platform, from creating a world-first Snapchat press conference with Cara Delevingne and dominating news headlines, to taking over central London and starting a lipstick revolution with Georgia May Jagger.
Welcoming Cara Delevingne to Rimmel with a world first Snapchat press conference
Serving scandalous content with Cara
Starting a makeup revolution with Georgia May Jagger
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